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Fear never wrote a symphony or poem, negotiated a peace treaty, or cured a disease. Fear never pulled a family out of poverty or a country out of bigotry. Fear never saved a marriage or a business. Courage did that. Faith did that. People who refused to consult or cower to their timidities did that. But fear itself? Fear herds us into a prison of unlocked doors.
Your brain is the most complex structure in the universe. I know. Within its three pounds are thirteen billion nerve cells, more than three times as many cells as there are people on your earth. To help you file away every perception, every sound, every taste, every smell, every action you have experienced since the day of your birth, I have implanted, within your cells, more than one thousand billion billion protein molecules. Every incident in your life is there waiting only your recall. And, to assist your brain in the control of your body I have dispersed, throughout your form, four million pain-sensitive structures, five hundred thousand touch detectors, and more than two hundred thousand temperature detectors. No nation's gold is better protected than you. None of your ancient wonders are greater than you.
Why is there even a need for social media? In less than three years, it became the most popular activity on the Web, supplanting pornography for the first time in Internet history. Even search engines weren’t powerful enough to do that.
When I was writing Purple Cow, I tried to chronicle how successful marketers are putting idea diffusion to work. The idea is pretty simple--find a small group that cares, give them something remarkable and make it easy to tell their friends (the folks who don't care as much).
Not the guitarist, the club. B.B. King, the great bluesman (and smart businessman) recently opened a blues club in the heart of Times Square. This is not cheap real estate—probably some of the most expensive real estate in the world, actually. In addition to being great for the blues, it is an interesting experiment in whether it’s actually possible to build a blues club in New York.
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